"We're seeing diminishing returns on our sales outreach"
"It's difficult to navigate digital and figure out what will get results"
"We tried [digital tactic] and it wasn't ROI positive/no customers"
The main problem with the traditional sales funnel is that it is rigid and linear and assumes complete control for a sales rep taking a customer from awareness to purchase.
Mapping and accelerating stage progression: Pre-awareness, Awareness, Education, Consideration, Evaluation, Rationalization, and ultimately Decision
Building a system for a new digital reality: the buyer journey has shifted and it demands a greater focus on the customer, and sales funnel refresh.
The best thing you can do in early stages of buyer journey like pre-awareness and awareness is to figure out how to drive consistent traffic to your website.
Turn awareness and education stages into leads by helping visitors solve their problems. All you need is an email and you are ready to track, nurture, and retarget them.
Despite not being linear path, it's possible to nurture leads in stages like education, consideration, and evaluation.
And finally, closing sales and advancing the last few stages of buyer journey by solving lingering problems, developing, maintaining, and personalizing relationships.